| Small Business - BIG Profits - Marketing Course |
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| Table of Contents: |
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| Section 1: |
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| Foundation Principles For Increasing Your Sales And Profits, Keeping Your Customers Extremely Satisfied, And Growing Your Business In Record Time |
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| Introduction: | Page 1 |
| Welcome to “Small Business, BIG Profits” |
| Lesson 1: | Page 3 |
| The 12 Fundamentals Of Maximum-Results Marketing |
| Lesson 2: | Page 24 |
| The One Crucial Reason Why Most Advertising Fails – And What To Do To Make Sure Yours Is Successful |
| Lesson 3: | Page 30 |
| The Secret Of Making A Fortune By Developing The Ideal Product |
| Lesson 4: | Page 40 |
| Marketing Leverage – 9 Fast Ways To Gain Much More Profit For The Same Time, Effort, And Expense |
| Lesson 5: | Page 52 |
| Credibility – The Key To Making A Killing In Your Business |
| Lesson 6: | Page 60 |
| 7 Powerful Words That Will Win You More Customers Than You Can Handle |
Section 2: |
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| The Inside Secrets Of Writing Powerful Advertising Copy |
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| Lesson 7: | Page 90 |
| Power Preparation – How This Key Ingredient Can Dramatically Improve Your Leads, Sales, and Profits |
| Lesson 8: | Page 95 |
| How To Write Powerful Salesletters |
| Lesson 9: | Page 103 |
| Space Ads – How To Make Ingenious Use Of Newspaper And Magazine Advertising |
Section 3: |
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| Direct Marketing Dynamite |
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| Lesson 10: | Page 111 |
| What’s Missing in Today’s Direct Mail? |
| Lesson 11: | Page 116 |
| The 13 Most Costly Direct Marketing Mistakes – How Many Of These Are Killing Your Profits Right Now? |
| Lesson 12: | Page 127 |
| Direct Mail Envelopes – What Works And What Doesn’t! |
| Lesson 13: | Page 130 |
| The Ultimate Direct Mail Secret – How To Pull 8% - 22% Response On Every Mailing You Ever Send! |
Section 4: |
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| Maximum Results Publicity |
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| Lesson 14: | Page 146 |
| How To Write A News Release That Gets Results! |
| Lesson 15: | Page 152 |
| The 8 Key Secrets To Consistently Getting Tons Of FREE Publicity – And How To Use It To Send Your Sales Through The Roof |
Section 5: |
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| Advanced Techniques For Turning Your Business Into A Powerful, High-Profit Marketing Machine |
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| Lesson 16: | Page 169 |
| The Yellow Pages Clinic – How To Strike Gold With Your Yellow Pages Advertising |
| Lesson 17: | Page 178 |
| Silence Is Not Golden – Or How To Use Telemarketing To Reap Tremendous Profits |
| Lesson 18: | Page 182 |
| Post-Purchase Reassurance – How To Dramatically Reduce Refunds And Returns |
| Lesson 19: | Page 190 |
| How To Turn Refunds And Complaints Into A Lucrative Profit Center |
| Lesson 20: | Page 199 |
| How To Increase Your Consulting Fees By 62% – And Have Your Clients Love You For It |
| Lesson 21: | Page 212 |
| Tricks Of The Trade – Cutting-Edge Tips And Techniques For Improving Your Sales And Profits |
| Lesson 22: | Page 241 |
| How To Double Your Business In Six Months – Even During Tough Times |
Conclusion: |
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| One Final Master Marketing Technique |
The Following Bonuses are Included Free Of Charge! |
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Free Bonus #1: |
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| The Profit-Doubler Quick Start Guide |
Free Bonus #2: |
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| How To Turn A Single Sale Into A Multi-Million Dollar Business |
Free Bonus #3: |
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| The Ultimate Referral System — How To Get Your Customers, Prospects, And Other Businesses To Bring You Tons of Highly Qualified Referrals |
Free Bonus #4: |
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| 55 Hot Tips For Boosting The Pulling Power Of Your Direct Mail |
Free Bonus #5: |
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| How To Use The "U" Factor To Uncover And Reap $72,000 (Or More) Untapped Profit Hidden In Your Business |
